Talent hunts are now moving to the worldwide web. And they are not limited to just modelling alone. Websites are searching for new actors, script writers, photographers, filmmakers et al and those opting for these hunts are proving their mettle and realising their dreams.
According to Sonica D’Souza who was crowned 2008 iFreshface on ibibo.com, “Online talent huts give you the ability to create your own fan following where you can network as well as showcase your talent to a large number of people from one place. Also, such contests score over TV reality shows for the simple reason because there is a 24/7 audience on virtual world whereas the TV shows hardly go on for half an hour.” Talking about her experience of contesting online, she adds, “The benefits of web over TV was that the web reality show helps one to be in his/her own shell and still get exposure in a slow and steady way. While in TV shows one has to go through number of screening rounds and then the ‘on stage’ drama to make your mark.”
Apart from Ibibo, there are others like Campus18, (promoted by media conglomerate Network 18) Fincap Pvt. Ltd, the local arm of global software solutions provider Microsoft Corp, iShare (promoted by Rediff.com) that organise talent hunts on web.
Campus18, for instance, conducted a nationwide hunt for the best video filmmakers that concluded recently. Participants (between 18 and 25 years) logged into the site and uploaded their three-minute original videos. The videos will now be selected, judged and the winner declared all on the web.
Microsoft also plans to roll out a similar initiative soon. Tentatively called Office Makeover and aimed at promoting Microsoft Office software, the contest will require participants to send video clips to Microsoft’s site, showing why their workplace needs a makeover. The winner would eventually win a makeover for their workplace, courtesy Microsoft.
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